Across global mythologies, falcons signify wisdom, vision, and protection. Vexta chose a falcon to become an iconic symbol of midtown, to literally rise from the circumstances within which it was created to inspire and bring magic to NYC residents. NYC may have the largest urban population of peregrine falcons anywhere in the world.

The falcon image is created from objects in the natural world from mycelium webs and fungi, to the corals in our seas, the stars in the universe. The surrounding graphic symbols signify quantum particles. heavy

Originally founded in 2011 at the crossroads of emerging technologies and academia, the HEAVY team has gained an international reputation for our pioneering mixed reality fine art projects.

HEAVY constantly pushes the boundaries of what augmented reality can deliver, from inventing the outdoor augmented reality mural, to creating the world's first sculpture garden with an interactive AR narrative. With Falcon Dreaming, Vexta & Fisher Brothers, we're pleased to offer another unique art-as-story environment in service to the residents of NYC. Dream on!

Nestled midblock in “Fisher Park,” abutting the Iconic Ziefeld Theater, guests of Ease Hospitality at 1345 Avenue of the Americas are invited to experience a one-of-a-kind Augmented-Reality enhanced interactive socially distanced vibrant mural created by celebrated international muralist Vexta. Built over more than three years, this project of passion and intricacy speak volumes to the dedication of the team it took to bring this custom moment to life just in time for NFT Week in NYC. This timely five-piece virtual curated A/R show, accelerated with custom audio, is led by mythical figure Ra. Created by Vexta, to transform visitors into a trance like state as they dance around five distinct nodes related to the elements, expanding 3-Dimensional hyper-colored artwork surrounds guests each time Ra pauses, and a very delicately balanced cadence allows participants of the park to get “lost” in their own digital experience and enjoy the seamless blend of art and technology. The Ease Hospitality team worked intimately with the artist, tech team, property team, and adjacent tenants to ensure guests would not only be able to easily download the art carrying app but also to readily tap into a new area of interest and exploration for continued engagement. Ease Hospitality locations are rooted in biophilic design principles and transcend the current concerns through promoting calm connectivity. @Ease the culture promotes evolution of workplace environment, extending the barrier to all areas the guest touches throughout the day, and promotes modernity through a new lens of appreciating the intrinsic beauty technology brings to our daily lives. Vexta embodies the pillars of forward-facing necessary advancement in all areas best associated with being @Ease. For more information about the services to be @Ease please visit us at www.EaseHospitality.com We look forward to hosting your next meeting, event or evolution of gathering in the near future. Until then, we hope you enjoy feeling the ease of art all around you! Please share your experiences this week as we celebrate NFT.NYC with the hashtag, #NFT@Ease specifically calling out @VEXTA our team will look to repost your experiences regularly.